01
START WITH THE IDEA
Idea & context
What are you trying to create? Understand the problem, business context and any existing material that can inform the product.
THE OUTCOME · A shared understanding of the opportunity✳
A PRODUCT DISCOVERY FRAMEWORK BY DEV ANAND
From IDEA
to APP.
A better product begins with better questions. Discover who you're building for, understand their journey, and turn your idea into an implementation-ready blueprint — one question at a time.
01 — UNDERSTAND02 — DISCOVER03 — DEFINE04 — BUILD WITH CLARITY
DEV ANANDProduct Management · Product Discovery
THE PRODUCT PHILOSOPHY 01 / 03
Don't start with
features.
Start with people.
Build the right product before building the product right.
Most product ideas jump straight to screens and features. We take a different route. First understand the people. Then understand what they are trying to achieve. The features, screens and technology follow from that clarity.
01User profiles come before features.
02User journeys drive the experience.
03Features drive screens. Screens shape the build.
THE DISCOVERY FRAMEWORK 02 / 03
Seven stages.
One clear direction.
Not a form to fill. A guided conversation that turns a rough thought into a product blueprint. One thoughtful question at a time.
02
GIVE IT DIRECTION
Naming & positioning
Find a name, define the promise and articulate why this product should exist — in one clear positioning statement.
THE OUTCOME · A product identity and point of view⌁
03
PEOPLE BEFORE FEATURES
User profiles
Identify primary users, secondary users and stakeholders. Understand their goals, needs, pain points and what success means to each of them.
THE OUTCOME · Clear user profiles and success criteriaTHE FOUNDATION◎
04
DESIGN AROUND REAL LIFE
User journeys & signature experience
Map the most important journeys from the user's perspective. Find the moment that makes the experience memorable — your signature experience.
THE OUTCOME · Two priority journeys and a differentiated experienceTHE HEART OF THE PRODUCT↗
05
KNOW THE LANDSCAPE
Competitive landscape
Explore alternatives, understand what they do well, identify gaps and sharpen the product's differentiation.
THE OUTCOME · A grounded differentiation strategy⌘
06
MAKE IT TANGIBLE
Features & screens
Prioritise must-haves, nice-to-haves and future ideas. Translate the agreed scope into screens, navigation and interactions.
THE OUTCOME · An MVP scope and screen blueprint▦
07
PREPARE TO BUILD
Data & AI
Define the key entities, relationships and fields. Identify meaningful AI opportunities and shape the technical direction.
THE OUTCOME · A product and implementation blueprint⌬
THE DESTINATION 03 / 03
FROM CONVERSATION TO CLARITY
A blueprint
you can build from.
At the end of the seven stages, bring the decisions together into a structured product specification and a detailed implementation prompt for your development workflow.
See how to get started ↗PRODUCT BLUEPRINT
Your next big idea.
USER PROFILESJOURNEYSMVP SCOPE
01
Primary user
02
Signature journey
03
Core experience
THE PERSON BEHIND THE FRAMEWORK FOUNDER'S NOTE
BUILT FROM PRODUCT MANAGEMENT PRACTICE
Product thinking
before product building.
I'm Dev Anand. I created this framework to bring the discipline of product management into the earliest stages of building an app. Instead of jumping straight to features, we work through the people, their goals and the journeys that matter — then turn those decisions into a build-ready blueprint.
“Build the right product before building the product right.”
D.
Every great app
starts with a better question.
Bring your idea. We'll help you think it through — one stage, one question, one decision at a time.
Explore Dev's AI Product Builder ↗Use the AI Product Builder experience in ChatGPT when it is available to you.